TRAVEL | ADVENTURE | WELLNESS
Well-Travelled PR
A travel PR agency of senior specialists who’ve sailed, trekked and explored their way around the world.
We pitch from experience. Not imagination.
We understand your audience because we are your audience.
Roam Generation was founded by Erin Carey, who built the agency while sailing around the world with her family. Today our team lives and works across the US, UK and Australia, with deep relationships in each media market.
Between us, we’ve trekked ancient pilgrim trails, crossed oceans under sail, and slept under desert stars and in five-star hotels, equally at ease in both worlds. So when we pitch your brand, we’re not guessing what makes a trip worth taking. We know.
We’re here to help more people discover the places, people and cultures worth travelling for.
Travel isn’t just what we do. It’s who we are.
We’re Not Your Typical PR Agency
-
We pitch US, UK and Australian media from one agency, so you don’t need to hire three. Our team lives in each market and knows its journalists first-hand.
-
You work directly with experienced publicists, not a junior team learning on your account.
-
We secure the coverage AI tools draw on when they recommend where to travel, and we track how they talk about your brand.
-
From Norway’s Arctic to Indonesia’s islands, Vietnam and the Mediterranean, we represent brands wherever the story is.
-
Between us, we’ve explored more than 80 countries. We know what makes a trip worth taking because we’ve taken them.
Travellers are asking AI where to go. Will it recommend you?
When someone asks ChatGPT for the best safari camp in Kenya or a wellness retreat in Bali, it doesn’t look at your ads. It looks at what trusted publications have written about you. Paid content makes up less than 1% of what AI tools cite.
Making sure your brand shows up in those answers is called Generative Engine Optimisation (GEO), and earned media is at the heart of it. The brands being recommended are the brands being covered. That’s where we come in.
Stories worth telling. Brands worth travelling for.
We work with experiential travel brands such as wellness retreats, tour operators, luxury hotels and lodges, yacht charters and global travel groups. Brands with a real story and the ambition to be known for it.
With more than 50 years of combined experience across journalism, communications and brand building, we bring insight and heart to every partnership. Our clients inspire us, our values guide us, and our love of travel fuels everything we do.
We’re loyal, honest and fiercely protective of the brands we represent. We’re selective about who we work with and only take on brands we know we can deliver for. Once we’re on board, we work as an extension of your team, not an outside supplier.
We’re not here to chase one headline. We’re here to build a reputation that lasts, in the publications travellers read and in the answers AI tools give.
Ready to be the brand travellers find?
We tell stories with heart because we’ve lived them. Book a call and we’ll talk through your goals, share a few story ideas, and take you through a free AI visibility audit of your brand.
Just a few of the clients who’ve gone further with Roam
Kind words
Is Your Brand Ready for the Spotlight?
Take the PR Readiness Quiz to know where you stand and how to take your visibility to the next level.
Subscribe to our monthly newsletter
Receive our latest news, insights, and industry-specific updates.