Tell your story.

Grow your brand.

 
 

ROAM GENERATION IS A PR AGENCY FOCUSED ON TRAVEL, ADVENTURE & LIFESTYLE BRANDS WORLDWIDE

We don’t just love what we do - we live it!

Roam Generation is not your typical public relations agency

In a digital age flooded with content, brands often find themselves lost at sea, struggling to find their audience and tell their story.

At ROAM, our experienced team have a passion for discovery and have been transforming bold brands just like yours for the last 5+ years.

Through strategic storytelling, a knack for pairing great stories with the right audience and our global capability, we’re able to guide you to the results that matter so your brand can thrive.

pr agency adelaide

ROAM GENERATION IN THE NEWS…

Roam Generation has been featured in countless publications, including Forbes, Business Insider, Euronews, CNBC and more.

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PR adelaide

Welcome to Roam Generation Public Relations Agency

Are you passionate about sharing your unique and inspiring company, project or destination with the world?

Would you like to grow your audience, spread brand awareness and increase your revenue, while spending more time doing the things you love?

At Roam Generation, we believe nothing can shape our view of the world, like travel and adventure. Every day we tell stories that capture the attention of the people who need to hear them. Through vivid imagery gained from personal experience, we inspire people to see the world differently and then go and experience it for themselves.

We empower others to tell your story on your behalf so that you are in the hearts and minds of the people that need to know you exist. Through traditional PR and content creation, we will impact your business over an infinite, evergreen and immeasurable amount of time.

Through the power of storytelling, we will build trust among your audience, raise your authority and credibility, and increase your organic reach.

Advertising is TELLING, PR is COMPELLING!

WE LIVE THE LIFESTYLE WE REPRESENT

CLIENTS

Roam Generation have been fortunate to work with a variety of reputable travel, adventure and lifestyle brands. Here are just a few.

Our services are for you if you value…

  • Uniqueness

    Roam Generation is the only PR agency in the world that was founded on a yacht. While we’re currently on solid ground in Australia, we believe the location of our office doesn’t define us, in fact, we think our difference makes us even better.

  • Inspiring Others

    We are passionate about our work and we love what we do. Knowing that we are sharing stories that are inspiring people to experience the world through the gift of travel and adventure, is why we do what we do.

  • Positive Impact

    We love working with mission-driven companies who are changing the world through their work - we want to help you increase the reach of your mission. Our clients inspire us to do better, always.

 Kind Words

  • The Results are Spectacular!

    Following the Titan submersible tragedy in June 2023, we immediately searched for a capable and professional PR team to assist us with addressing the hundreds of media requests that our company SubMerge, was receiving. After one conversation with Erin, we knew that we found the right partner. Erin and her team work 24/7 and handle every request with the utmost professionalism that we require. We have worked with Erin and her team for 6 months on a daily basis and the results are spectacular! Thank you Erin and the entire ROAM team.

    Ofer Ketter | President of SubMerge

  • We Will Continue to Work With Roam Generation

    “After years of running a successful Sailing YouTube channel, we found the need to have someone help us with PR and social media tasks. We contacted Erin Carey of Roam Generation to join our team. Within a few weeks, Erin put together a media kit, numerous articles that were published in reputable magazines and blogs, and reached out to potential partners and sponsors on our behalf.“

    “We didn’t realize before working with Roam Generation, just how important it was to have someone dedicated to social media marketing and PR on our side.”

    “In 2019 Erin opened up many doors for us including speaking engagements at the Annapolis Boat show, multiple podcasts interviews and lucrative sponsorship deals. Erin is very organized and prepared at all times and has the capacity to self-start new projects with little direction. For the future, we will continue to work with Erin and Roam Generation to increase the value of our brand.”

    Brady Trautman | YouTube Creator (780K Subscribers) | SV Delos

  • With Roam Generation you will not go wrong!

    A friend recommended we contact Erin and the team at Roam Generation to help with PR for our growing sailing company. I must confess, that in the beginning, I was a little sceptical about working with a PR company, but have been absolutely thrilled to be working with this AMAZING company! Erin and her team opened up doors and provided opportunities that we never would have been able to secure on our own, from articles, blog posts and even a TV interview, with some of the biggest players in the travel industry. The results have been astounding and the investment in PR is paying off in exposure and brand awareness!

    Working with Erin is truly a delight. She is incredibly professional, hard-working, organized, meticulous and just fun to work with. She has a vast amount of experience and a wealth of contacts in the industry, that she has really been able to leverage on our behalf. Each month the monthly reports we receive are a testament to all the pitches, opportunities and hard work that ROAM is doing to promote our business and brand.

    I cannot recommend Erin and the team at Roam Generation more highly! Paying for a PR firm is an investment in the growth of any business, and you want to make sure your money is generating a return on investment. With Roam Generation, you will not go wrong! We are honoured to be partnering with them and know that they will continue to be an integral part of helping build and grow our sailing business.

    Tim Geisler | CEO | Nautilus Sailing

  • Roam Generation Definitely Exceeded my Expectations.

    “I contacted Erin when I found myself running out of time as I prepared to take part in the biggest trade show of the year, with a brand new book to promote. She definitely exceeded my expectations. Within a week she had created a Facebook page that was being visited by thousands, organized guest blogs and podcasts with three of the biggest players in our field and set up an active Instagram account.

    What started out to be a one-month arrangement is now an ongoing and enjoyable part of my business life.

    The best thing is, Erin is very aware of my sensitivities, so though she encourages me to be bolder than I might otherwise be, when I say, 'not sure I am comfortable with that,' she understands and finds a new approach that keeps me in my comfort zone. Highly recommended.”

    Lin Pardey | World-Class Sailor | Author of 12 Books, Lecturer & Publisher

  • We Have Just Re-Signed!

    Erin and the team at Roam generation have worked tirelessly from day one, promoting our charter company and brokerage in publications throughout the US and Caribbean. They are great to work with, extremely friendly, creative, proactive, organized and professional. The fact that Roam Generation is run from a yacht means they really understand the yachting space (which is rare). In our time together we have managed to raise our company’s brand awareness, increase our domain authority and raise our credibility. We now have some great logos to display on our website which has increased trust among our audience. Erin is very reliable, creative, responsive and easy to work with and it's obvious that she loves what she does. The quality of her work is excellent! We’ve really enjoyed working with Roam Generation, so much so that we have just re-signed for another six months.

    Nim and Fabiola Hirschhorn | Sail LUNA

  • Their Input Has Exceeded Our Expectations

    Roam Generation and Erin are such a wonderful team of PR professionals. We started working with them when we couldn't find the time to carry out PR and partnership activities ourselves, and their input has exceeded our expectations. Erin is professional, very well organized, and someone we can count on.

    As a result of RG's work, we have more time on our hands to focus on what matters to us, and have reached far beyond what just the two of us could ever dream of accomplishing.

    Sophie Darsy | Adventurer, Storyteller, Filmmaker

  • We are thrilled to have had the opportunity to work with Erin and her company

    We are incredibly grateful for Erin's contributions to our postcard team. Her work in public relations has been invaluable, helping us secure some fantastic wins for our company. Not only is she extremely skilled in her field, but her passion for mindful travel aligns perfectly with our company's mission of promoting responsible and sustainable travel. Her dedication and commitment to the team is unparalleled, and she always operates as if she is an internal member of our team. We are thrilled to have had the opportunity to work with Erin and her company Roam Generation, and we highly recommend her to any company looking for a skilled and dedicated public relations professional with a focus on sustainable and mindful travel.

    Amit Jaipuria | CEO | Postcard Travel Stories

  • I Absolutely Recommend This Company

    We had the good fortune of retaining Roam Generation as our PR agency when we first decided to publicly document our 10 year sail around the world. We could not believe the amount of publicity that the team at Roam Generation was able to generate! I can not recommend Erin and RG enough. They far exceeded our expectations 100%. I absolutely recommend this company to anyone who wants a high-quality PR team! Five stars, absolutely!

    Caci Chapman | The Expedition Family

  • They Expanded Our Reach and Our Contacts Far More than I'd Have Expected

    I'll be honest, I was very sceptical about the value of using a PR firm. But ROAM really made me come around. They expanded our reach and our contacts far more than I'd have expected. Best of all, Erin was always on her game and required no direction from us after we got started. There was no wasted time or energy. She did exactly what was expected, getting us PR in publications, podcasts, and Youtube, covering a wide swath of our potential clientele. Her communication was excellent, giving me solid direction and attainable timelines for our new contacts. Excellent experience and value.

    Patrick Schulte | Wanderer Financial

  • We Would Recommend them to Anyone

    We’ve had the pleasure of dealing with Erin and her team for around 6 months so far and would recommend them to anyone! Their communication is always clear, professional and friendly. They are always willing to go the extra mile. Roam’s results really speak for themselves.

    Lisa Morey | Director | Mint Agency

  • 10/10 Would highly recommend!

    This was my first experience collaborating with a PR firm for a business we run, and let me tell you, this was an absolute blast! The team at Roam Generation was on top of everything, from sync-ups to end-of-month recaps. I was always kept in the loop for all interactions and potential brainstorming. During our time together, I feel as if they were a part of our team. 10/10 Would highly recommend!

    Honson Tran | COMB

 
 
 
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