Roam Generation’s Case Studies
When you work with Roam Generation, you’re building more than media coverage. You’re building brand authority, stronger demand, and deeper connection with the audiences who value what you offer.
Every piece of earned media adds to your credibility, strengthens your digital footprint, and increases your visibility across search engines and AI-powered platforms like ChatGPT. This is how modern travellers discover brands today and why consistent, high-quality press matters more than ever.
Case Study: SUBMERGE
THE SITUATION:
Submerge, a leader in submersible travel, contacted us on the day the Titan submarine went missing. With global media attention intensifying, their president, an experienced submersible pilot, was in a unique position to offer expert insight. The challenge was to contribute meaningful, fact-based commentary while ensuring submersible travel wasn’t unfairly portrayed as inherently dangerous. At the same time, the company needed an immediate crisis communications strategy to protect its reputation and industry standing.
THE ACTIVITY:
We activated a rapid-response crisis communications strategy, mobilising our global team to work across time zones. Submerge’s president was positioned as a trusted spokesperson, providing expert analysis in a tone that was informative, measured, and sensitive to the unfolding tragedy.
Our outreach focused on top-tier international media, ensuring Submerge’s voice was part of the global conversation. The messaging centred on clear, factual context to help counter misinformation and provide a more balanced understanding of submersible travel.
THE FEEDBACK:
Submerge’s leadership expressed strong appreciation for the speed, clarity, and sensitivity of our approach. They noted that the international coverage provided credibility and reassurance for their brand during a highly challenging moment, and that the outcome exceeded expectations in protecting both their reputation and their industry.
THE RESULTS:
Our rapid response secured high-profile international coverage for Submerge’s president, including features in The New York Times, Fox News, CNN, BBC, and other major outlets. This global exposure positioned Submerge as a trusted authority in submersible travel and helped shape a more balanced public narrative during a highly sensitive moment. The thoughtful, timely communications approach protected the company’s reputation and reinforced confidence in the future of submersible exploration.
83 Pieces of Coverage: We secured 83 tracked articles, with a total closer to 458 mentions across the web.
2.04 Billion Audience Reach: The campaign reached over 2 billion individuals globally.
5.58 Million Views: Estimated 5.58 million views across all platforms.
11.9K Social Engagements: The story generated 11.9K likes, comments, and shares.
$25.5 Million in Publicity: The media exposure was valued at over $25 million.
High Domain Authority: Coverage appeared on sites with an average domain authority of 67, with a maximum of 95.
11.4K Facebook Shares and 395 Twitter Shares amplified the brand’s reach.
Case Study: Adventures in Good Company
THE SITUATION:
Adventures in Good Company, a tour operator specialising in small-group adventure trips for women, wanted to raise brand awareness and reach a broader audience of women seeking meaningful, experience-led travel. While the company had a strong mission - empowering women through the outdoors - they had struggled to break into national media and build wider credibility.
THE ACTIVITY:
Our strategy focused on positioning Adventures in Good Company as a leader in women’s adventure travel. We developed targeted, story-driven media angles and secured high-value placements in top-tier outlets, including Forbes and Travel + Leisure.
Alongside proactive pitching, we coordinated press trips to give journalists first-hand experience of the company’s immersive itineraries. This combination of strategic storytelling and experiential media exposure helped generate strong editorial interest and establish the brand as a trusted voice in women’s adventure travel.
THE FEEDBACK:
Working alongside Erin and the Roam Generation team has been a great experience for Adventures in Good Company. Erin's dedication, expertise, and genuine passion have been instrumental in elevating our brand. Her strategic approach to PR campaigns, skilful storytelling, and ability to foster relationships with journalists have noticeably expanded our visibility and impact.
Kelly Kimple
CEO, Adventures in Good Company
THE RESULTS:
Adventures in Good Company was featured in multiple high-profile outlets, including Travel+Leisure, Forbes (7 times) and Lonely Planet, significantly raising their profile. The increased visibility directly contributed to a rise in trip bookings and inquiries.
Our media outreach for Adventures in Good Company (AGC) achieved impressive success:
282 pieces of media coverage, with syndication to over 513 articles worldwide.
A total reach of 4.18 billion people across all publications.
An average domain authority of 67 for the coverage, which is impressive over such a wide array of placements.
11.4K social engagements, driving further visibility and interaction online.
5.99 million estimated views on all published content.
A total PR value of $3.2 million worth of publicity, showcasing the significant reach and impact of the campaign.
Increased Website Domain Authority: AGC’s domain authority improved from 23 to 45, boosting search visibility.
Case Study: The Thought Card
THE SITUATION:
The Thought Card, a blog and podcast focused on travel, personal finance, and affordable adventures, wanted to grow its media presence and increase brand visibility across top-tier travel and finance publications. With a focus on practical tips for travelers seeking to balance their love for exploring with financial responsibility, they needed help positioning themselves as thought leaders in both industries.
THE ACTIVITY:
We developed a media outreach strategy that involved pitching The Thought Card as an expert source on combining travel and finance. Our efforts included crafting targeted pitch angles and securing interviews and guest appearances on relevant podcasts and publications. We also leveraged timely media opportunities tied to budget travel and money-saving tips, aligning with industry trends and holidays to maximize relevance.
THE FEEDBACK:
"Working with Erin and her team was a game-changer for my brand. They understood my audience and were able to secure incredible media opportunities that aligned with my goals. Their communication and strategic approach were top-notch!"
— Danielle Desir, Founder of The Thought Card
THE RESULTS:
Our work with The Thought Card delivered outstanding results across the board:
106 pieces of media coverage, placing the brand in top-tier publications and relevant niche outlets.
A total reach of 4.81 billion people across all publications!
An average domain authority of 70 for the coverage, which is remarkable across such a high volume of placements.
896 social shares, driving further engagement and visibility online.
14.6 million estimated views on all the published content.
A total PR value of $15,112,116 worth of publicity, demonstrating the immense impact and reach of the campaign.
This widespread exposure elevated The Thought Card brand, positioning it as a leading voice in the personal finance and travel space.