We don’t just work in travel. We live it, and we help the right brands get seen, trusted, and talked about around the world.
Roam Generation is a travel-native, full-service PR agency led by a senior, globally distributed team. We act as a natural extension of our clients’ teams, approachable, responsive, and committed to delivering exactly what we promise.
Every client receives a tailored strategy shaped by their goals, their audience, and the markets they want to reach. As an always-on global press office, we manage everything from positioning and story development to day-to-day media relations, press trips, thought leadership, and creator collaborations. While we offer full-service support, earned media sits at the heart of what we do, building credibility, trust, and real demand.
Our work is grounded in long-standing relationships across the travel, adventure, wellness, luxury and business landscapes. As a globally distributed team, we actively service the US, UK, and Australian markets, giving our clients consistent visibility across three of the world’s most influential travel audiences.
This steady flow of trusted media coverage strengthens your reputation, improves your search presence, and increases your visibility across both traditional search engines and AI platforms, where modern travellers are increasingly discovering where to explore next.
Because the best results come from genuine partnerships, and from telling stories worth travelling for.
Advertising creates awareness.
Public relations creates trust.
And in travel, trust is what turns curiosity into bookings.
Let’s tell a story worth traveling for…
Our team has explored more than 88 countries and counting, building a deep, lived understanding of the destinations, cultures, and experiences we represent.
This global perspective shapes how we position our clients. We know how different markets think, what inspires modern travellers, and how to craft stories that resonate across borders.
From emerging destinations to established travel brands, we bring a strategic, experience-led approach to every campaign. Our firsthand knowledge, industry relationships, and global media networks help us uncover meaningful angles, identify timely trends, and connect your story with the right audiences.
If you’re ready to grow your presence in the US, UK, or Australian markets, let’s start the conversation.
Brand Strategy & Positioning
Strategic brand discovery and positioning
Core messaging and media-ready narratives
Differentiation from key competitors
Market prioritisation across the US, UK, and Australia
Spokesperson and thought-leadership strategy
Editorial story angles aligned with media trends
Long-term PR roadmap and campaign direction
Alignment between brand, media, and commercial goals
PR Campaigns & Projects
Strategic campaign planning around launches, milestones, and key announcements
Targeted media campaigns designed to generate high-impact, top-tier coverage
Creative story concepts aligned with editorial calendars and travel trends
Short-term or project-based PR support alongside retainer activity
Founder and spokesperson profiling during key brand moments
Integrated campaigns across travel, lifestyle, business, and trade media
Campaign reporting and performance analysis
Publicity & Media Outreach
Always-on press office management
Proactive, tailored media pitching and story development
Targeted outreach across the US, UK, and Australian markets
Media list development and relationship building
Reactive responses to timely media call-outs
Press material development, including releases, bios, and fact sheets
Journalist briefings, interviews, and profile features
Press trip coordination and media hosting
Award submissions and industry recognition
Podcast Pitching & Placement
Strategic podcast outreach aligned with brand positioning and audience demographics
Targeted pitching to relevant travel, lifestyle, business, and niche podcasts
Thought-leadership angle development for podcast conversations
Founder and spokesperson interview placement
Coordination between host and guest for confirmed interviews
Ongoing relationship building with podcast producers and networks
Placement tracking and inclusion in monthly reporting
Press Trip Coordination & Management
Strategic planning of individual and group media visits
Targeted journalist selection aligned with brand and market priorities
Itinerary development designed to showcase key story angles
Media briefings and pre-trip preparation
On-the-ground coordination and host support
Follow-up with attending media to secure coverage
Coverage tracking and post-trip reporting
Blogger & Influencer Collaborations
Strategic identification of creators aligned with brand values and target audiences
Outreach to vetted influencers, bloggers, and content creators across key markets
Collaboration concepts designed to generate authentic, story-led content
Partnership negotiation and deliverables management
Coordination of hosted stays, trips, or brand experiences
Ongoing relationship building with high-quality creators
Performance tracking and reporting on reach and engagement
Content Creation
Development of press-ready brand narratives and story angles
Copywriting for press releases, media kits, and founder bios
Thought-leadership articles and bylined content
Editorial-style brand storytelling for media and partnerships
Messaging refinement for campaigns, launches, and key announcements
Creation of media assets to support pitching and outreach
Event Planning & Execution
Strategically designed brand moments that drive media relevance
Launch events and curated experiences aligned with your positioning
Press-facing activations tailored to key markets (US, UK, AU)
Targeted journalist and industry stakeholder engagement
On-the-ground media management and relationship building
Story-led event concepts built for editorial pickup
Integrated coverage strategy before, during, and after the event
Measurement and reporting aligned with broader PR objectives
Sponsorship & Partnership Negotiations
Identification of aligned brand and media partnership opportunities
Strategic introductions to potential collaborators and sponsors
High-level support in negotiating partnerships and cross-promotions
Guidance on opportunities that enhance brand visibility and credibility
Media Training
Refinement of key messages and core talking points
High-level mock interview preparation
Guidance on on-camera presence, tone, and delivery
Crisis and reactive media response preparation
Pre-interview briefings and post-interview feedback for continuous improvement
