From Unseen to Unstoppable: The Power of PR in Business Transformation

By Erin Carey, Director of Roam Generation

In a recent spectacle, the "Barbie" movie obliterated media expectations, raking in an astonishing $155 million on its opening day, securing its position as the year's most significant debut. Behind this phenomenal success story lies a masterful display of disruptive PR and marketing strategies, from themed Airbnbs and Xbox partnerships to captivating pop-ups. This blockbuster's triumph serves as a shining example of what PR can accomplish for your business. However, it's essential to remember that achieving such remarkable results requires an experienced and dedicated PR team.

The genius PR team responsible for this record-breaking campaign orchestrated a whirlwind of social media buzz, captivating adults with the enchantment of a child's doll. Beyond the impressive revenue figures, the success of this movie serves as a testament to the transformative potential of PR firms. PR can take your business from being an unseen entity to an unstoppable force in various ways.

In this article, we'll delve into the world of PR agencies, their roles, and how PR can empower your business to become a formidable player in your industry.

What's a PR Agency?

A PR Agency is a powerhouse that assembles experts and tools to craft strategic campaigns tailored to achieve your business objectives. Unlike in-house PR teams, PR agencies possess the unique ability to work with multiple businesses simultaneously, thanks to their industry expertise and robust media relationships.

What Does a PR Firm Do?

A PR firm contributes to your business growth by offering a spectrum of services, including:

• Crisis management

• Customer research

• Trend monitoring and brand mentions

• Social media and communications management

• Pitching

• Media relations

• Content creation

• Writing press releases

• Securing media coverage

How Can a PR Firm Transform Your Business?

Crafting a Compelling Brand Story

• Brand storytelling is a potent tool for humanizing your business, forging emotional connections with customers. Lisa Jansen's journey in her memoir "Life Done Differently" beautifully exemplifies the impact of storytelling. PR firms, like expert storytellers, study your products, analyze your target audience, and craft a compelling narrative that invites customers to envision the transformation your business offers. The results often include enhanced brand loyalty, word-of-mouth marketing, and customer advocacy.

Creating and Deploying Crisis Management Plans

• In today's world, crises can strike businesses unexpectedly. Without a well-structured crisis management plan, your brand could suffer irreparable damage. A PR firm develops comprehensive PR plans that encompass employee, consumer, and stakeholder communications. This ensures your brand's position is effectively communicated, alongside plans for resolving the issue and providing regular updates. With a PR firm's guidance, you can control the narrative, regain public trust, and even turn a crisis into a growth opportunity. 

• In the dynamic world of public relations, challenges can often present unexpected opportunities. One such instance involved our collaboration with SubMerge, a pioneering company in underwater exploration. When faced with the implosion of The Titan Submersible, a project that encountered unforeseen setbacks, Roam Generation PR swiftly pivoted to ensure that SubMerge emerged from this situation not only unscathed but stronger than ever.

• By implementing a tactful and strategic approach, we reframed the narrative surrounding The Titan Submersible, highlighting the valuable lessons learned and SubMerge's unwavering commitment to innovation and safety. Through thoughtfully crafted press releases, executive interviews, and social media engagement, we positioned SubMerge as an industry leader that had not only weathered a storm but emerged as a beacon of resilience and dedication. This transformation of a challenging situation into a media win showcased our ability to navigate complex scenarios with finesse, ultimately bolstering SubMerge's reputation and solidifying its position as a trusted player in the field of underwater exploration.

• At Roam Generation PR, we believe that every setback presents an opportunity for growth and positive media coverage, and we are dedicated to helping our clients harness these opportunities to achieve their goals.

Securing Media Coverage

• Journalists are inundated with pitches daily, making it challenging to capture their attention. PR agencies excel in building relationships with the media, leveraging these connections to manage your campaign. PR firms understand the ideal media channels, story types, and pitching strategies, ensuring your news reaches the right audience efficiently. A successful interview or press release can go viral, driving significant traffic and sales. At Roam Generation, we invest in attending regular media events, trade shows and conferences in an effort to strengthen relationships.

Creating Effective Campaigns

• PR firms possess a wealth of experience from working on diverse projects, granting them expertise in campaign strategy, design, copywriting, and SEO. This enables them to create effective campaigns swiftly, with minimal trial and error. Whether it's a product launch, announcement, or rebranding campaign, expect robust performance and ROI.

Monitoring Industry Trends for Media Opportunities

• The business landscape constantly evolves, presenting opportunities for visibility. PR agencies employ analytics and tools to monitor trends and identify those to leverage. They then create campaigns around these trends, enhancing awareness and driving traffic and sales. Increased visibility leads to improved customer engagement, retention, and overall growth.

Partner with a PR Firm to Propel Your Business

PR offers an array of benefits when placed in the hands of experienced professionals. Partnering with a reputable PR agency allows you to reap the rewards, including heightened brand awareness, increased organic traffic, and enhanced sales conversion. At Roam Generation PR, we offer personalized strategies, access to our expert network, and creative content to maximize your campaign results. Schedule a free consultation with us today, and let's embark on your journey from unseen to unstoppable.