The Benefits of Podcasts for Travel, Adventure and Lifestyle Brands

As our world rapidly moves into the digital age, travel, adventure and lifestyle brands need to keep up with the latest marketing trends. One particular trend that has been increasing in importance over the last decade is podcasting. Podcasts are audio recordings that can be downloaded and listened to on demand, and they offer a unique way for brands to engage with their target audience.

When we talk about using podcasts as a marketing tool, there are two distinctly different options. Firstly, you could start your own podcast related to the travel and adventure industry. This allows you to completely control the content, however, it is a big investment in time.

The other option is to look for guest spots on existing adventure and travel podcasts. This option is going to be the main focus of this article.

Here are 7 ways that podcasts benefit travel, adventure and lifestyle brands. 

More time for building brand confidence

Unlike other forms of media, such as television or radio ads, podcasts offer travel, adventure and lifestyle brands the opportunity to speak to their target audience for a full hour or more. Unlike a short advertisement, this lets you provide more in-depth information about your products or services, as well as share your story and company values.

Most importantly, this helps you establish a better connection with the audience and build trust, which is essential in an industry where consumers need to feel comfortable and confident in their choices.

Podcasts have a very targeted audience

Another advantage of podcasts is that they often have a very targeted audience. This means that the vast majority of people who listen to a travel, adventure or lifestyle podcast are likely to be interested in the topics discussed. They’ve sought out this content, rather than having it pushed on them.

This is in contrast with general media outlets, such as online magazines, newspapers and other forms of media. Often, your advertisement or article can be buried amongst a range of other content, which means it may only appeal to a small percentage of the audience. In this sense, podcasts have a much more captive audience who want to listen to your messages.

Hold audience attention for longer

As we mentioned, podcast audiences are very engaged in the topics being discussed. They wouldn’t even start listening if they weren’t. Comparatively, people might just skim through an article or prefer to only watch short videos. This more captive audience is likely to listen to the entire podcast episode, giving travel, adventure and lifestyle brands a greater opportunity to engage with their target audience and share valuable information.

Podcasts are evergreen

One of the unique aspects of podcasts is that they are always there. This means that they can be listened to and downloaded at any time, even years after they were originally recorded. This allows travel, adventure and lifestyle brands to create content that remains relevant and valuable over time, which can continue to attract and engage new listeners.

While most online content remains forever too, it’s a lot harder to find unless marketed extremely well. Print media last for even less time, because once an issue of a magazine, for example, is replaced with the next, the old one virtually disappears.

Promote your business in the show notes

Podcasts also offer a valuable opportunity for your travel, adventure and lifestyle brand to improve SEO and domain authority. Most podcast episodes include show notes, which are written summaries of the episode and include links to your brand's website and social media profiles. These links can help to improve your company’s visibility online and increase search engine rankings, making it easier for potential customers to find you online.

Share your brand’s message in your way

Whether you appear on a podcast or create one yourself, you have much greater control over how your message is delivered. You want to share your message in a way that aligns with your brand values and connects with your target audience. Whether you want to provide valuable information, tell a story, or discuss products, you can do it in your own way on a podcast.

Position yourself as a travel, adventure and lifestyle expert

As the owner of a travel, adventure or lifestyle brand, you would naturally be looking for podcast guest opportunities that relate to your niche. As a result, your interview or discussion positions you as an expert or thought leader in your industry.

In this industry where customers often spend significant amounts of money on experiences, they’re very choosy about where those dollars go. As a result, they want to engage with brands they can trust. If they see that you’re an expert in what you do, then by extension your brand becomes more trustworthy.

Building Relationships

Podcast hosts are often influential figures in their field, and being a guest on their show can help you build relationships with them and other industry experts.

Given that PR is all about building relationsips, this is a big plus for your brand, and can open many doors for your travel, adventure or lifestyle company.

Social Media Exposure 

Many podcasts have a strong social media presence, and they often promote their episodes across their social media channels. As a guest on a podcast, this means that you can tap into the host's existing audience and potentially expand your own social media reach. For example, if the podcast has a large following on Twitter, the host may tweet about your appearance on the show and tag your Twitter handle, exposing your account to their followers. This can help you gain new followers, increase engagement, and build your online presence.

Repurposing Content

Podcasts are often recorded and can be repurposed into other types of content, such as blog posts, videos, or social media content. This is an efficient way to create additional content for your own website or social media channels, and it can help you reach new audiences who may not have discovered your content otherwise. For example, you could transcribe the podcast episode and turn it into a blog post, or create short video clips of the interview to share on social media. This allows you to maximise the impact of your appearance on the podcast and reach even more potential customers or clients.

Do you need assistance getting your message out to the world?

At Roam Generation, we live and breathe travel, adventure and lifestyle. Our specialist PR services are targeted at this one particular industry. So, if you need to get the word out about how great your business is, we’re here to help. Whether you need press articles, podcast appearance bookings or any other form of media, we’re the team you can count on. Contact us today to find out more. 

About the Author:

Erin Carey is the Director of Roam Generation, a leading PR agency specialising in the travel, adventure and lifestyle industries. With years of experience in strategic communication, crisis management, and brand promotion, Erin and her team have successfully navigated numerous breaking news situations, helping clients grow brand awareness, enhance their reputations and leverage opportunities for positive exposure.