The Importance of Undertaking Media Training Before your First Interview

Journalists are constantly looking for original, engaging stories. And they’re looking for inspiring, powerful communicators to share them!

At Roam Generation, we believe media training is a crucial component of framing your story and feeling confident in any situation. Media training gives interviewees the opportunity to ensure your brand narrative is shaped in a way that represents your brand's values and personality, so you can connect and attract the right audience. Training sessions give you an advantage when you walk into an interview, from preparation and a solid understanding of media communication to improved confidence and flair. It’s the secret weapon of the polished speakers you see when you turn on the TV.

We also know that speaking on camera can be a nerve-wracking experience.

What to wear? What to say? What may be asked? All of these questions probably pop into your mind when you think of speaking on TV. However, a bit of training can go a long way in helping you think on your feet in front of the camera.

Media Training mixes powerful story-telling and concise communication to captivate an audience from start to finish. Roam Generation firmly believes developing your on-camera presence is key to positioning yourself as an unforgettable industry authority. It’s a shortcut to making your story stand out!

If someone is telling the story - it should be you.

There are countless benefits, but these seven stand out from the rest.

Powerful Poise on Camera

We know you don’t want to walk into a situation where you feel unprepared. Interviews should be an exciting experience to share your message with the world. Our clients undergo media training to brainstorm talking points and possible interview topics, along with identifying any potential difficult subjects. With those in hand, you can walk into any interview feeling assured.

Concise Communication

If you’ve scrolled TikTok, you know how quickly media moves! TV Interviews are often shorter than first-time interviewees realize. Utilizing every second on camera is imperative, and one of the best ways to do that is speaking in “soundbites.” During a media training session, the trainer works with you to speak concisely and clearly so you can share the core of your message in a way that audience members easily understand. Remember: your topic is common to you, but an amazing media interview communicates a new topic in a way that audience members instantly understand, even if they’ve never heard of your brand.

Strategic Story-Telling

As a PR agency run remotely on a yacht, we as much as anyone love a good story! Media training gives you the opportunity to build and deepen your story-telling skills so you can create captivating points of connection with your audience. Additionally, you’ll learn to recognize the parts of an exceptional story and share them in a media-friendly format.

Shaping the Narrative

Framing for the media is key. With Media training, you’ll learn the art of steering a conversation in your direction and thinking on your feet if a conversation takes an unexpected turn. As a company founder or spokesperson, you know your organization best. Media training gives you the tools to take control of your story and tell it the way you want it told.

Avoid Reputational Risks

As the spokesperson for your organization, you are the first point of contact a potential customer has with your brand. By undergoing media training, you ensure brand perception is positive through your unique personality and perspective.

Steer Clear of Misquoting

When you enter an interview with clarity surrounding your key messages, the likelihood of being misquoted or stumbling decreases dramatically. When you’ve already become familiar with your key points and messages, you can return to them throughout the interview if the conversation lags.

Feel Fully Confident

When selecting media trainers, we looked for professionals that went beyond answering questions about the best colour to wear on camera. Our trainers focus on helping you develop the tools and resources to feel fully confident on camera. Whether you’re worried about your background or need advice on breathing, Roam Generation’s media trainers attend to your individual needs to ensure both you and your story shine.

If you’re looking for a PR agency that prepares you to successfully handle media situations with commanding confidence, schedule a no-obligation call with us today.