Erin Carey, Founder & Director

With over 20 years of communications experience and more than 1,000 interviews under her belt, Erin has a knack for asking the right questions to uncover the soul of a story.

This instinct for storytelling has helped countless travel and adventure brands cut through the noise, clarify their message, and connect with the audiences that matter, particularly in competitive markets like the USA and Australia.

A lifelong explorer and ocean-crossing adventurer herself, Erin gravitates toward brands that spark curiosity, ignite wanderlust, and push boundaries. While she specialises in travel, adventure, and lifestyle, she also loves working with bold, visionary founders and experts from all industries who are ready to stand out and scale up.

Erin has worked with a wide range of brands and individuals, including:

  • Destinations and tourism boards

  • Boutique hotels and resorts

  • Tour operators and expedition companies

  • Boating and yachting businesses

  • Adventure travel experiences

  • Authors, coaches, and thought leaders

  • Health and wellness experts

  • Tech innovators

  • And many more

If there’s a great story to tell, she’ll find it—and make sure the world hears it.

Photo of yacht called Roam

It all started with a boat named ROAM …

“If you had told me that one day I would live on a yacht with my family while running a PR agency, I would have never believed you!”

Roam Generation PR came about while Erin and her family were living on a yacht and sailing the world’s oceans—though they weren’t sailors when they came up with the idea.

After four years of running Roam Generation PR from a boat, Erin is now firmly planted on terra firma—and is joined by a talented team of some of the finest PR experts spread across the globe.

Our Team

Roam Generation's stellar team – the finest PR and support experts spread across the globe.

Lisa

Helen

Ellee Lines

Sarah

Ellee

Jack

Our Mission

  • We constantly push ourselves to be our best, we focus on solutions, and we show up inspired to make an impact.

  • We seek to understand with curiosity and vulnerability.

  • We don’t shy away from challenges that seem insurmountable or opportunities that feel impossible; we think outside the box; we write new stories; we feel empowered to make decisions and act; we don’t wonder ‘wouldn’t it be great if ...’—instead, we start living it.

    When we’re unsure about the next step to take, we start with what we know and create the path one step at a time, building confidence and momentum.

    We’re adventurous.

    We’re bold.

  • We create a lasting and positive impact within our communities and industries.

    When we work hard, stay focused, and act in service to others, anything is possible.

  • We pause to ensure we’re finding peace and joy in what we do—critical ingredients to sustainable and lasting success.

  • We knock down barriers to ensure the long-term success of our clients. We know the stakes are high.

Kind Words

We decided to work with Roam Generation to promote our charter business in the Caribbean. Erin and her team exceeded our expectations right out of the gate, really boosting awareness of our brand and business. The exposure they generated in a short period of time was impressive and Erin’s tenacity and determination was obvious. We could feel how much she believed in our business, working as an extension of our team rather than a seperate agency. If you’re after a personal yet professional experience, then give Roam Generation a shout, you won’t be disappointed.

Steve Hooker and Monika Miazek - Sailing Wildside