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The Importance of Undertaking Media Training Before your First Interview
Erin Carey Erin Carey

The Importance of Undertaking Media Training Before your First Interview

At Roam Generation, we believe media training is a crucial component of framing your story and feeling confident in any situation. Media training gives interviewees the opportunity to ensure your brand narrative is shaped in a way that represents your brand's values and personality, so you can connect and attract the right audience.

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Pitching – How Hard Can it Be?
Erin Carey Erin Carey

Pitching – How Hard Can it Be?

You have a great story and want to pitch it to the media for newspaper articles, magazine features, blogs and social media. It should be as easy as sending an email to your contacts simultaneously, right?

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The Biggest PR Myths, Busted!
Erin Carey Erin Carey

The Biggest PR Myths, Busted!

Never underestimate the value of good public relations. For eons, PR has been shrouded in myths and confusion, so let’s bust out these misconceptions and lay the great PR debate to rest.

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PESO – Paid, Earned, Shared, Owned
Erin Carey Erin Carey

PESO – Paid, Earned, Shared, Owned

The public relations landscape is constantly ebbing and flowing with the advent of new digital platforms, the move from traditional media to online newspapers and magazines and the influencers market.

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Roam Generation. Doing things differently.
Erin Carey Erin Carey

Roam Generation. Doing things differently.

Roam Generation not only stands out from the crowd because Erin Carey runs her unique agency from the bows of a boat, but she’s managed to make her boutique agency different by seamlessly managing all of the necessary tasks remotely.

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What to expect from Roam Generation
Erin Carey Erin Carey

What to expect from Roam Generation

We already know that the Public Relations Society of America (PRSA) describes public relations as "A strategic communication process that builds mutually beneficial relationships between organisations and their publics".

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Why do you need PR?
Erin Carey Erin Carey

Why do you need PR?

Why do you need PR? This is one of my most frequently asked questions and one of the most contentious topics I have to discuss.

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