What Do PR Agencies Actually Do and Do I Need One?

It doesn’t matter what type of business you run. Without marketing and promotion, it’s very difficult to get your message out to your audience. That’s where a PR agency comes in. Although, rather than focusing on more traditional forms of marketing, a PR agency’s goal is to help build your brand and promote your business through earned media, with the aim of improving your relationship with your target audience

Is travel and adventure SEO worth doing? Interestingly, reports show that more than 50 per cent of traffic to travel and adventure sites are directly from organic searches. A further 42 per cent comes from direct sources and referral traffic, mostly from reputable public relations channels. Traffic from SEO or inbound marketing sources is impressive at over 80 per cent.

At Roam Generation, we believe media training is a crucial component of framing your story and feeling confident in any situation. Media training gives interviewees the opportunity to ensure your brand narrative is shaped in a way that represents your brand's values and personality, so you can connect and attract the right audience.

You have a great story and want to pitch it to the media for newspaper articles, magazine features, blogs and social media. It should be as easy as sending an email to your contacts simultaneously, right?

Never underestimate the value of good public relations. For eons, PR has been shrouded in myths and confusion, so let’s bust out these misconceptions and lay the great PR debate to rest.

Have you recently gained some impressive PR wins but not sure what to do next? It might be that you’ve had an interview featured in a magazine or newspaper, published a press release, been quoted in an industry-specific article, or appeared on radio, television or a podcast.

The public relations landscape is constantly ebbing and flowing with the advent of new digital platforms, the move from traditional media to online newspapers and magazines and the influencers market.

Roam Generation not only stands out from the crowd because Erin Carey runs her unique agency from the bows of a boat, but she’s managed to make her boutique agency different by seamlessly managing all of the necessary tasks remotely.

Deckee have created the world's leading boating safety app. The app provides sailors, boaters and fishermen with the tools to stay safe and be informed whilst on the water or at sea.

We already know that the Public Relations Society of America (PRSA) describes public relations as "A strategic communication process that builds mutually beneficial relationships between organisations and their publics".

Why do you need PR? This is one of my most frequently asked questions and one of the most contentious topics I have to discuss.

Effective public relations consultants have an outstanding ability to lead conversations, just like a great host at a dinner party.