Search our PR Blog by your favourite category
Why Travel Brands Need Authority, Not Just Attention, in the Age of AI Search
As AI search reshapes how people discover travel brands, authority is becoming more important than attention. Here is why earned media, credibility, and long term PR strategy now play a central role in visibility and discoverability.
The Travel Brands Journalists Return to Usually Have One Thing in Common
The travel brands journalists consistently return to are rarely the loudest. Discover why credibility, positioning, earned media, and long term authority continue to shape visibility in travel and lifestyle PR.
Why Senior-Led PR Still Outperforms in Travel and Lifestyle
Senior-led PR delivers stronger results for travel brands. Discover why experience, relationships, and strategic judgement outperform volume-driven approaches.
From Unseen to Unstoppable: The Power of PR in Business Transformation
In a recent spectacle, the "Barbie" movie obliterated media expectations, raking in an astonishing $155 million on its opening day, securing its position as the year's most significant debut. Behind this phenomenal success story lies a masterful display of disruptive PR and marketing strategies, from themed Airbnbs and Xbox partnerships to captivating pop-ups. This blockbuster's triumph serves as a shining example of what PR can accomplish for your business. However, it's essential to remember that achieving such remarkable results requires an experienced and dedicated PR team.
When it Comes to Your Brand’s Messaging - it Matters!
All of the colors, intricacies, and details of your travel, leisure or luxury business don’t go unnoticed when working with us. We do our best to see your message from multiple sides and dimensions; constantly considering new possibilities and angles
Roam Generation. Doing things differently.
Roam Generation not only stands out from the crowd because Erin Carey runs her unique agency from the bows of a boat, but she’s managed to make her boutique agency different by seamlessly managing all of the necessary tasks remotely.
