Search our PR Blog by your favourite category

A stylized starburst or compass design with eight points in shades of gray on a black background.
Category

What Is GEO? Why PR Matters More Than Ever in the Age of AI Search

Search is changing. Travellers are increasingly asking AI tools like ChatGPT, Gemini and Perplexity for recommendations instead of browsing traditional search results. This is where Generative Engine Optimization (GEO) comes in. Discover what GEO means, how it differs from SEO, and why credible media coverage and strategic PR are becoming increasingly important for travel, adventure and lifestyle brands.

Read More

What Travel and Wellness Editors Are Looking for This November: A PR Blueprint

November is shaping up around more than autumn escapes. From fall wellness and slow travel in London and New York to spring outdoor experiences in Sydney, editors are responding to stories with strong seasonal relevance, cultural context and a clear human angle. Here's how travel brands can pitch smarter this November.

Read More

The New Year Reset: Why the Best Wellness Travel Stories Start Now

The start of a new year creates a powerful opportunity for wellness travel brands to connect with travellers seeking rest, renewal and meaningful experiences. But the strongest January stories are planned long before the year begins. Discover how strategic PR, human-centred storytelling and local market insight can help travel brands build visibility in 2027.

Read More

Where Can I Find a PR Agency with Experience Across the US, UK, and Australian Markets?

Looking for a PR agency with experience across the US, UK, and Australia? Discover what sets a truly global PR agency apart, the questions to ask before hiring one, and how international expertise helps travel and lifestyle brands build long-term visibility.

Read More

How to Choose the Right PR Agency for Your Travel, Adventure, and Wellness Brand

Choosing the right PR agency is about more than securing media coverage. Discover the questions every travel and lifestyle brand should ask before selecting a PR partner and learn how strategic PR builds long-term authority, credibility, search visibility, and sustainable business growth.

Read More

Why Earned Media Still Outperforms Paid Attention for Long Term Brand Visibility

Paid media can create attention quickly, but earned media delivers long term value. Discover why credibility, backlinks, media authority, and AI visibility continue to make earned media one of the most powerful tools for travel and lifestyle brands.

Read More

Why Global Travel Brands Need Different Stories for Different Markets

Global visibility requires more than translating a story across markets. Discover why successful travel brands adapt their storytelling for different audiences and how cultural nuance influences international PR success.

Read More

Why Travel Brands Need Authority, Not Just Attention, in the Age of AI Search

As AI search reshapes how people discover travel brands, authority is becoming more important than attention. Here is why earned media, credibility, and long term PR strategy now play a central role in visibility and discoverability.

Read More

The Travel Brands Journalists Return to Usually Have One Thing in Common

The travel brands journalists consistently return to are rarely the loudest. Discover why credibility, positioning, earned media, and long term authority continue to shape visibility in travel and lifestyle PR.

Read More

Why Senior-Led PR Still Outperforms in Travel and Lifestyle

Senior-led PR delivers stronger results for travel brands. Discover why experience, relationships, and strategic judgement outperform volume-driven approaches.

Read More
PR Strategy Erin Carey PR Strategy Erin Carey

Unlocking the Potential of PR: Navigating the Path to Results

You might have often heard that hiring a PR agency can accelerate brand awareness, enhance your reputation, and boost sales in the blink of an eye. But, let's face it, can PR truly deliver fast results? In this article, we'll explore the dynamics of rapid results in PR, the nuances surrounding timelines, and how you can make the most of your collaboration with a PR agency.

Read More
PR Strategy Guest User PR Strategy Guest User

PR Strategy - Why Focus Should Not Always be on Top Tier Results

When we first start working with a new client, one of the first questions we ask is ‘what PR coverage would make you do a little dance?’, ‘Which outlet would really stoke your fire?’

With that, we are not only evaluating what sort of PR you feel is worth the investment of employing an agency but we’re also ensuring we’re on the same page with your PR goals.

After all, your goals become our goals.

Read More
PR Strategy Erin Carey PR Strategy Erin Carey

What Do PR Agencies Actually Do and Do I Need One?

What Do PR Agencies Actually Do and Do I Need One?

It doesn’t matter what type of business you run. Without marketing and promotion, it’s very difficult to get your message out to your audience. That’s where a PR agency comes in. Although, rather than focusing on more traditional forms of marketing, a PR agency’s goal is to help build your brand and promote your business through earned media, with the aim of improving your relationship with your target audience

Read More