There are many different ways to promote your business. That’s why the term ‘marketing’ has become so broad in the modern world. We have digital marketing, traditional marketing, social media-specific marketing, and of course, public relations. If you’re trying to grow your travel or lifestyle business, you need the right marketing assistance, but it’s not always easy to determine which marketing strategy is right for you. As such, we decided to compare public relations specialists and digital marketers to find out what the differences really are.

When writing a pitch to a journalist, the story and the story angle are the key elements as to whether your pitch is successful.

That is not to say that your relationship with the journalist, your subject line and your pitching style won’t affect your chance of success, just that the story is the central focus.

At Roam Generation, we believe media training is a crucial component of framing your story and feeling confident in any situation. Media training gives interviewees the opportunity to ensure your brand narrative is shaped in a way that represents your brand's values and personality, so you can connect and attract the right audience.

You have a great story and want to pitch it to the media for newspaper articles, magazine features, blogs and social media. It should be as easy as sending an email to your contacts simultaneously, right?

Never underestimate the value of good public relations. For eons, PR has been shrouded in myths and confusion, so let’s bust out these misconceptions and lay the great PR debate to rest.

Have you recently gained some impressive PR wins but not sure what to do next? It might be that you’ve had an interview featured in a magazine or newspaper, published a press release, been quoted in an industry-specific article, or appeared on radio, television or a podcast.